WholeFoods Magazine: Natural Products Trend Forecast: Sustainability Rules in 2023

https://wholefoodsmagazine.com/blog/natural-products-trend-forecast-sustainability-rules-in-2023/

As we head into the end of the year and we look back at 2022, we are reminded of all the amazing trends and brands we saw at Natural Products Expo East this past September in Philadelphia, and how they are sure to shape 2023. We saw a lot of evolution in existing trends, and many new trends on the horizon. 

Hands down, the overarching trend of the show was sustainability. It is no longer enough for brands to just be sustainable; they need to be doing more, showing the consumers exactly how they are doing it, and being transparent and traceable.